By Jim Verdonik
I'm an attorney
with Ward and Smith PA. I also write a
column about business and law for American Business Journals, have authored
multiple books and teach an eLearning course for entrepreneurs. You can
reach me at JFV@WardandSmith.com or JimV@eLearnSuccess.com. Or you
can check out my eLearning course at www.eLearnSuccess.com
or www.YouTube.com/eLearnSuccess or purchase my books at http://www.amazon.com/Jim-Verdonik/e/B0040GUBRW
What is securities law?
Basically, it’s a search for truth.
But it's not like a hunt for pirate treasure.
You don't find a map and then dig up a big treasure chest
of truth.
The truth is usually more complicated than that.
It usually comes in small bits and pieces.
Sometimes pieces of truth are hidden inside of half-truths
or even inside of lies.
You have to break the pieces apart and separate the truth
from everything else.
But just accumulating a big pile of pieces of truth is
usually fairly worthless.
You have to reassemble the pieces to tell a story people
can understand.
Telling the truth story is the interesting part.
Of course, people often have different opinions about
which part of the truth is more important.
That's why a dozen people telling the same story will tell
it differently even though they are all telling the truth.
And, of course, people sometimes bend the truth for their
own purposes. Even good people are
tempted to do that. People easily
convince themselves something is true because they want it to be true. My job as a securities lawyer is to bring
clients back to reality – to separate desire from fact.
Let's see how we do that in this video, which recreates a
counseling session I had with the CEO of a publicly traded company in which we
explored the dark caves of untruth before returning to the bright light of the
truth.
So, what is the truth?